Escapart x Mr.Bifana
Who is behind the partnership
Fernando Vaz
Fernando Vaz is a Portuguese entrepreneur, traveler, and lifelong ambassador of Portuguese culture. After exploring the world and working in hospitality, he set out on a mission to prove that Portugal has far more to offer than just great beaches and football. Through Mr. Bifana, he brings one of Portugal’s most iconic sandwiches to the world, mixing authentic flavors, bold ideas, and a passion for sharing the best of Portugal.
Why this partnership?
Escapart x Mr.Bifana
Escapart and Mr. Bifana are united by a shared mission: bringing Portuguese culture to the world through modern, authentic experiences. While Escapart celebrates Portugal through fashion and storytelling, Mr. Bifana does the same through food. Together, this partnership is present in events that blend style, flavor, and community,both in Portugal and in the US, showcasing a fresh, contemporary vision of Portuguese identity beyond its borders.
The adventure
The World Cup
From the opening match of the 2026 FIFA World Cup in the United States to the tournament final, Escapart and Mr. Bifana traveled alongside the Portuguese National Team and its supporters, bringing Portuguese culture to every city where Portugal played. From Miami to New York and Houston, we connected with fans through activations in fan zones, appearances around stadiums, and community-driven events, blending football, food, and fashion into one shared experience. This adventure perfectly reflected what the Escapart × Mr. Bifana partnership is all about: taking the spirit of Portugal beyond its borders and creating authentic experiences that unite people through culture, wherever they are in the world.
The Piece
What is Nando wearing?
Driven by one of the most iconic Portuguese street foods and a true symbol of the streets.